Category Archives: Google Analytics

Getting Started With Google Analytics 360 Assessment 6 Answer

Total Number of Questions: 5

1. Which of the following are benefits of the Search Ads 360 reporting integration? (select three)



  • Search Ads 360 dimensions available in segments
  • Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports
  • Additional reports for organic search engine traffic
  • A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform

2. Auto-tagging will ensure that traffic from your Search Ads 360 ads is consistently included in which Default Channel Grouping?



  • Social
  • Display
  • Paid Search
  • Organic Search

3. Which of the following are used to calculate ROAS? (select two)



  • Profit margins
  • Ad spend
  • Bid limits
  • Revenue

4. If you want to identify generic keywords that are driving high site engagement, which Search Ads 360 report and metric would you view? (select two)



  • Bounce rate in Search Ads 360 Treemaps reports
  • Revenue in Search Ads 360 Campaigns reports
  • % New Sessions in Search Ads 360 Keywords Reports
  • Bounce rate in Search Ads 360 Keywords Reports

5. Which set of reports would you use to view granular Google Ads dimensions such as Sitelinks, Bid Adjustments and Search Queries?



  • Acquisition > Google Ads reports
  • Acquisition > All Traffic reports
  • Acquisition > Google Marketing Platform > Search Ads 360 reports
  • This level of granularity is only available in the Google Ads user interface.
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Getting Started With Google Analytics 360 Assessment 5 Answer

Total Questions: 5

1. Assuming we are using standard Default Channel Grouping definitions and DCLID auto-tagging, which channel will include sessions from Display & Video 360?



    • Paid Search
    • Referral
    • Display
    • Direct

2. Once integrated with Display & Video 360, where can you find the Display & Video 360 reports within Analytics 360?



    • In the left-hand navigation menu under “Customization”
    • In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform”
    • In the Admin area under “Product Linking”
    • From the Account selector, select “Display & Video 360”

3. Which of the following can you use within a single Custom Report? (select two)



    • The dimensions Landing Page and DV360 Advertiser (GA Model)
    • The dimensions Landing Page and DV360 Advertiser (CM Model)
    • The dimension Source/Medium and the metric DV360 Impressions
    • The dimension DV360 Creative Name (CM Model) and the metric Avg. Session Duration

4. How can you create Audiences in Google Analytics based on Display & Video 360 dimensions? (select two)



    • Create an Audience from an existing segment
    • Go to Admin > Property > Audience Definitions
    • Create an Audience from a table filter on a Display & Video 360 report
    • Import an Audience from Display & Video 360 into Google Analytics

5. Which of the following can be done with the Display & Video 360 integration? (select three)



    • Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site.
    • Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their shopping cart.
    • Create a ‘similar audience’ remarketing list targeting users with click-through sessions from a specific Display & Video 360 Insertion Order.
    • Create an audience based on a stage of your custom funnel and share the audience with Display & Video 360 for remarketing.
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Getting Started With Google Analytics 360 Assessment 4 Answer

Total Number of Questions: 5

1. Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?



    • Assisted Conversions
    • Time Lag
    • Path Length
    • Behavior Flow

2. Once integrated with Campaign Manager, where can you use Campaign Manager dimensions within Google Analytics? (select three)



    • Custom Segments
    • Secondary Dimensions
    • Custom Reports
    • Custom Dimensions

3. In the Acquisition > Google Marketing Platform > Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with Campaign Manager impressions and clicks?



    • Site Usage
    • Clicks
    • Floodlight
    • Ecommerce

4. Which of the following are benefits of using auto-tagging with your Campaign Manager integration? (select three)



    • Provides additional advertising dimensions
    • Removes risk of manual tagging errors
    • Removes the need to maintain manual tags
    • Increases data freshness

5. If you prefer to see your manual tag values for your Campaign Manager traffic, what feature would you edit in Google Analytics?



    • Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration
    • Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads 360 integration
    • Enable the Campaign Manager reporting integration
    • Disable Cost Data in the Campaign Manager integration.
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Getting Started With Google Analytics 360 Assessment 3 Answer

Total Number of Questions : 6

1.Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two)



    • The All Traffic > Source/Medium report does not include view-through sessions
    • The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)
    • The All Traffic reports use the date range set in Google Analytics while the Acquisition > Google Marketing Platform > Display & Video 360 reports report sessions during the lookback window
    • The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled

2. In the Conversions > Multi-Channel Funnels > Top Conversion Paths report, what does the “eye” icon represent in the display channel steps?



    • Click-through interaction
    • Display ad impression
    • Data-driven interaction
    • Offline ad interaction

3. Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)



    • Ecommerce transactions and Goals from Google Analytics
    • Floodlight counters
    • Floodlight sales
    • Google Ads Conversions

4.If your property is integrated with both Display & Video 360 and Campaign Manager and auto-tagging is enabled, what will be the source/medium for sessions from Display & Video 360?



    • dcm-dbm / cpm
    • dfa-dbm / cpm
    • dbm / cpm
    • dfa / cpm

5. A user sees one of your Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the Campaign Manager > Campaigns report?



    • Click-Through Session
    • View-Through Session
    • A Click-Through Session and a View-Through Session
    • The session wouldn’t be reported in Campaign Manager > Campaigns report

6. Which of the following are reasons you would expect discrepancies between Campaign Manager Clicks and Campaign Manager Click-Through Sessions in Google Analytics? (select three)



    • Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign.
    • It’s possible that the Campaign Manager Advertiser is driving traffic to multiple web properties.
    • You’ve enabled ‘Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration.’
    • Clicks and sessions are recorded differently by different systems.
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Getting Started With Google Analytics 360 Assessment 2 Answer

Total Number of Questions: 5

1. What is BigQuery?



    • Data Visualization Tool
    • Data Warehouse
    • Dynamic Optimization Tool
    • Data Transfer Service

2. Which of the following are benefits of using BigQuery to analyze your Analytics 360 data? (select three)



    • You can access hit-level data
    • You can query unsampled user page paths
    • You can create fast, easy-to-share dashboards and charts
    • You can combine your Analytics 360 data with data from other sources

3. What reporting objectives can be accomplished in BigQuery but not within the Google Analytics interface? (select two)



    •  Analyzing and visualizing Source/Medium values for all website users.
    •  Reporting on e-commerce transaction rates for each brand of your business.
    • Reporting on the amount of time between events occurring across multiple sessions.
    • Reporting on the unsampled pageview paths that users followed.

4. What needs to be created before completing the BigQuery integration with Analytics 360?



    •  Data Table
    •  Google Drive
    •  BigQuery API
    • Google Cloud Platform Project

5. Using the BigQuery Export schema, which of the following fields are available in BigQuery?



    • Custom dimensions, landing page, hit number, client ID
    • Clicks, impressions, hit number, client ID
    • Custom channel groups, landing page, time on page
    • Custom dimensions, hit number, client ID
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Getting Started With Google Analytics 360 Assessment 1 Answer

Total Number of Questions: 8

#1. Which of the following features are only available for Analytics 360 properties? (select three)

  • Roll-Up Reporting
  • Custom Tables
  • Custom Funnels
  • Custom Dimensions & Metrics

#2. Which feature is unique to Roll-Up Reporting Properties?



  •  BigQuery Export
  •  Source Properties report
  •  Users Flow report
  •  Audience Insights report

#3. Which features need to be configured within the views of your new Roll-Up Property? (select three)

  • Filters
  • Events
  • Exclude URL Query Parameters
  • Goals

#4. Which of the following statements about Custom Funnels are true? (select three)

  • Custom Funnels populate with historical data.
  • Custom Funnels can consist of any number of stages.
  • Custom Funnel stages can be based on pages or events.
  • A single-stage can consist of multiple rules.

#5. In the custom funnel below, what was the percentage of users who left the funnel between stage 1 and stage 2?



  • 94.88%
  • 5.12%
  • 26.78%
  • 69.47%

#6. When does sampling occur in Analytics 360 reports?

  •  When a report contains a high cardinality dimension
  •  When a standard report contains more than six months of data
  •  When an ad-hoc query exceeds the sampling threshold for sessions
  •  When a standard report exceeds the sampling threshold for sessions

#7. What would indicate that your report has exceeded its row limit?



  •  The report shows a message that it is not based on 100% of sessions
  •  You see “(other)” as a row for the primary dimension in your report
  •  You see “Unsampled Reports” as an available Export option
  •  You are unable to show more than 5,000 rows in the user interface

#8. What is a key benefit of Custom Tables when compared to Unsampled Reports?

  •  Custom Tables support ad-hoc analysis with reports in the Google Analytics user interface
  •  Custom Tables enable you to pull more unsampled historical data
  •  Custom Tables have higher row limits than Unsampled Reports
  •  Custom Tables can be scheduled to run daily
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Google Analytics for Power Users Assessment 4 Answers

Total Question: 9
This assessment is based on Unit-4 of Google Analytics for Power Users Course.
This Unit is about Product List data to drive more product purchases.
After completing this course you will be able to understand how to use
Product list data for more conversion. This assessment is a test of understanding of
Product list data.
#1. What actions must you take to enable Enhanced Ecommerce in
Google Analytics? (select two)



  • Implement Enhanced Ecommerce on your website.
  • Enable Enhanced Ecommerce Reporting in your Analytics view.
  • Enable Checkout Labeling in Ecommerce settings.
  • Assign values to all Analytics goals.
#2. What can the Product List Performance report be used for? (select three)
  • Identify a list of products to remove from your website.
  • Identify low performing Product Lists for optimization opportunities.
  • Analyze how the order of products in a product list may impact performance.
  • Compare product performance across multiple Product Lists.
#3. In this Product List Performance report, which product list and list position are most efficient at driving product clicks?



  • Position 1 on the Homepage Promo list
  • Position 1 on the Similar Products list
  • Position 3 on the Homepage Promo list
  • Position 3 on the Similar Products list
#4. You’re evaluating whether high-resolution product images on the product detail pages are worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?
  • Cart-to-Detail Rate
  • Buy-to-Detail Rate
  • Average Price
  • Product Adds
#5.In this Product Performance report, which product indicates potential issues with the product details page?



  • 22 oz. Mini Mountain Bottle
  • Travel Journal
  • Organic Basic T-Shirt
  • Men’s Heather T-Shirt
#6. What can the Shopping Behavior Analysis report tell you? (select two)
  • How users moved from one stage of purchasing to the next.
  • Where users abandoned the shopping funnel.
  • Errors on the “Billing and Shipping” page.
  • Top channels driving sessions with check-outs.
#7. In this Checkout Behavior Analysis report, which steps in the checkout process should you optimize based on its drop-off rate?



  • Billing and Shipping
  • Payment
  • Review
  • Sessions with Transactions
#8. Which report would you use to build a segment of users who abandoned
a specific step of the checkout path?
  • Shopping Behavior Analysis
  • Product Performance
  • Ecommerce Overview
  • Checkout Behavior Analysis



#9. You decide to run a landing page experiment to test a new carousel that highlights your top-performing products. Which two reports could you use to determine which products to highlight? (select two)
  • Shopping Behavior Analysis
  • Product Performance
  • Ecommerce Overview
  • Sales Performance
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Google Analytics for Power Users Assessment 3 Answers

Total Question: 7
This assessment is based on Unit-3 of Google Analytics for Power Users Course. This Unit teaches us about KPI. KPI means Key Performance Indices. In this course, you will learn about how to share these important metrics with your team using dashboards, custom reports, and sharing.
#1. When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance?



  • Strong performance: Users are highly engaged with the page.
  • Poor performance: Users are struggling with the page.
  • It depends on the specific page and its purpose.
  • Average Time on Page should never be used as a KPI for a content site.
#2. In what scenario would you use a custom metric?



  • To track the number of minutes played for each video on your site
  • To find out the average number of page views per user
  • To see how often a page was the landing page for sessions including that page
  • To record the title of a video watched on your site
#3. What can be used to measure scroll depth in Google Analytics?



  • A custom dimension
  • Event tracking
  • Scroll Depth is a standard Google Analytics metric.
  • It’s not possible to track scroll depth with Google Analytics.
#4. When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two)



  • Use a table filter to exclude goal pages.
  • Define a segment to exclude sessions where a goal occurred.
  • Create a view that tracks ecommerce but doesn’t define any goals.
  • Assign goal values based on average revenue calculated outside of Google Analytics.
#5. Assuming that ecommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?



  • Landing Pages
  • All Pages
  • Source/Medium
  • Mobile Overview
#6. What are two benefits of the Reverse Goal Path report? (select two)
  • Discover common goal paths you may not have considered.
  • Identify top goal paths and optimize navigation or messaging for even more conversions.
  • Identify drop-off points between steps in various goal paths.
  • Automatically track conversions without manually configuring goals.



#7. How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?
  • Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.
  • Identify the Page Value for the “About Us” page and compare this metric across all other pages.
  • Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.
  • Use the Reverse Goal Path report to compare the number of goal completions among rows including the “About Us” page.
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Google Analytics for Power Users Assessment 2 Answers

Total Question: 7
This Assessment is based on the Unit-2 of Google Analytics For Power Users.
This is about learning and analyzing traffic sources.
You can decide which traffic source is doing good business and converting leads.
You will learn about the customization of channels and newsletter importance in this unit. Here are the questions and answers of Google Analytics for Power Users Assessment 2 Question.
#1. If one of your site’s paid traffic sources had a low eCommerce conversion rate, which actions should you take? (select two)



  • Immediately stop investing in marketing for the source.
  • Immediately increase marketing spend for the source.
  • Determine whether the traffic source fulfills other site goals.
  • Determine whether the source assists in conversions.
#2. You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?
  •  A
  • B
  •  C
  •  D
#3. How would you view data for Revenue, Transactions, and Average Order Value per traffic source?



  • View the All Traffic > Source/Medium report and select “E-commerce” in the Explorer tab.
  • View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension.
  • View the Ecommerce > Overview report and select “Avg. Order Value” as a metric in the time graph.
  • View the Mobile > Overview report and select “E-commerce” in the Explorer tab.
#4. In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel?
  • Organic Search and Social
  • Youtube.com and Mall.googleplex.com
  • Mall.googleplex.com and Analytics.google.com
  • Google and Direct
#5. What does “(Other)” indicate in the Channels report? (select two)



  • (Other) sessions have no campaign value attached to them.
  • (Other) sessions have no source value attached to them.
  • (Other) sessions cannot be categorized in any of the channels in this channel grouping.
  • Investigate (Other) to see if sessions could be categorized by defining a new channel.
#6. Where can you view heatmap reporting users by time of day?
  • Analytics > Home
  •  Analytics > Audience
  •  Analytics > Acquisition
  •  Analytics > Real-Time



#7. You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?
  •  Users, Time, Day
  •  Day Index, Hour, Sessions
  •  Hour of Day, Sessions, Transactions
  •  Day of Week, Hour, Ecommerce Conversion Rate, Sessions
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Google Analytics for Power Users Assessment 1 Answers

Total Question: 4
Assessment 1 is based on Google Analytics for Power Users Unit-1. In this unit, we will learn about users’ behavior. We can use analytics data to generate reports of users who are going to be our potential customers. After completing this course you can easily pass the Assessment using this cheat sheet.
#1. When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?
  • Most users who converted were using a desktop.
  • The Google Store should optimize its site for tablets.
  • The Google Store shouldn’t bother developing for mobile.
  • There must be an issue with the checkout flow on the desktop.
#2. Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?


  • Conversions > Ecommerce > Overview
  • Audience > Mobile > Overview
  • Audience > Cross-Device > Device Paths
  • Audience > Mobile > Devices
#3. Which feature enables you to analyze up to 3 dimensions at once?
  • Explorer report
  • Primary dimension
  • Pivot table
  • Table filter


#4. Which setting do you use to change the metric displayed in the table?
  • A
  • B
  • C
  • D
 
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Advanced Google Analytics Assessment 4 Answers

Total Questions:10
Advanced Google Analytics Assessment 4 is based on Remarketing.
You will learn to filter out and define a special audience from your google analytics data. Answers of the questions asked in this assessment are as follows:
#1. What is “remarketing” in Google Analytics?
  • When users visit a website for the first time and complete a conversion
  • When users are shown targeted ads to bring them back to a website and encourage a conversion
  • When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
  • When a user buys an available product from a competitor



#2. To enable remarketing in Google Analytics, what must first be enabled? (select all that apply)

  • Advertising Reporting Features
  • Demographics and Interests
  • Google Ads or Display & Video 360 account linking
  • Custom Dimension

#3. Which remarketing audiences can be defined in Google Analytics? (select all that apply)

  • Users who visited a specific page on a website
  • Users who played a video on a website
  • Users who speak a particular language
  • Users who searched for a product on Google Search

#4. Remarketing can show relevant ads on which Google properties? (select all that apply)

  • Google Display Network
  • Google Sites
  • Mobile apps
  • Google Search

#5. What is the maximum duration a user can be included in a remarketing audience?

  • 120 days
  • 180 days
  • 365 days
  • 540 days

#6. What Google Analytics data can be used to define a remarketing audience? (select all that apply)

  • Pre-defined Segment
  • Custom Segment
  • Custom Dimension
  • Custom Metric

#7. How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

  • 100
  • 1000
  • 2000
  • 5000

#8. Which users could be targeted with Dynamic Remarketing to bring them back to a website? (select all that apply)

  • Users who posted a favorable product review
  • Users who viewed a website search result page
  • Users who viewed product detail pages
  • Users who abandoned their shopping carts

#9. To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

  • The Google Search Center
  • The Google Analytics Center
  • The Google Merchant Center
  • The Google Help Center

#10. To set up Dynamic Remarketing, what must first be created in Google Analytics?

  • Custom Segment
  • Custom Metric
  • Custom Dimension
  • Custom Report


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Advanced Google Analytics Assessment 3 Answers

Total Questions:15
#1. Segments applied to reports can analyze data for which of the following groups? (select all answers that apply)


  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users who viewed a web page then watched a video
  • Users who engaged in social media or email campaigns
  • Users who have children under the age of 18

2. Custom segments may be created using which criteria? (select all answers that apply)

  • Dimensions
  • Metrics
  • Session dates
  • Sequences of user actions

#3. How many segments may be applied at once?

  • 1
  • 2
  • 3
  • 4

#4. Because segments are applied before sampling, segmented data will not be sampled.

  • True
  • False

#5. What report shows data segmented by channel?

  • Segmentation
  • Source/Medium
  • Channels
  • Attribution

#6. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

  • Paid Search
  • Organic Search
  • Direct
  • Display

#7. What report analyzes which web pages get the most traffic and highest engagement?

  • Active Users report
  • Engagement report
  • All Pages report
  • Frequency and Recency report

#8. In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

  • First marketing activity
  • Last marketing activity
  • Single assisted conversion
  • All assisted conversions

#9. Multi-channel Funnel reports can credit conversions across which channels? (select all answers that apply)

  • Website referrals
  • Paid and organic search
  • Custom campaigns
  • Television channels

#10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

  • Primary conversion
  • Assisted conversion
  • Second-to-last-click attribution
  • Last-click attribution

#11. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • User Explorer report
  • Active Users report
  • Users Flow report
  • Behavior Overview report

#12. What report groups an audience based on the acquisition date and compares behavior metrics over several weeks?

  • Behavior Overview report
  • Active Users report
  • Users Flow report
  • Cohort Analysis report

#13. Custom Reports have which capabilities? (select all answers that apply)

  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension
  • Create a report with data-driven attribution

#14. What type of Custom Report shows a static, sortable table with rows of data?

  • Explorer
  • Flat Table
  • Map Overlay
  • Pivot Table

#15. Which would prevent data from appearing in a Custom Report? (select all answers that apply)

  • A filter that filters out all data
  • Not sharing the Custom report with users in the same view
  • Dimensions and metrics of different scopes
  • Too many dimensions applied to the Custom report
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Advanced Google Analytics Assessment 2 Answers

Total Questions:12
#1. To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?


  • Advanced filters
  • Cross-domain tracking
  • Event tracking
  • Custom Dimensions

#2. Filters may be applied retroactively to any data that has already been processed.

  • True
  • False

#3. To see data for users from the U.S. and Canada only in a view, which filter would be applied?

  • Filter 1: include U.S. > Filter 2: include Canada
  • Filter 1: include Canada > Filter 2: include U.S.
  • Filter 1: include U.S. and Canada
  • Filter 1: exclude Europe and Asia

#4. To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

  • Event Tracking
  • Custom Metric
  • Custom Dimension
  • Custom Filter

#5. To pair metrics with dimensions, what should they have in common?

  • Same creator
  • Same creation date
  • Same view
  • Same scope

#6. To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

  • Hit
  • Product
  • Session
  • User



#7. Custom Dimensions can be used in which reports? (select all answers that apply)

  • As primary dimensions in Standard reports
  • As secondary dimensions in Standard reports
  • As primary dimensions in Custom Reports
  • As custom metrics in Custom Reports

#8. When a Custom Dimension is active, which data will it affect?

  • Data collected before the Custom Dimension was applied
  • Data collected after the Custom Dimension was applied
  • All of the data in the property
  • None of the data in the property

#9. To collect the number of comments users posted to a website page, what feature would be used?

  • Custom Filter
  • Custom Dimension
  • Custom Metric
  • Custom Alert

#10. Custom Metrics can have which scopes? (select all answers that apply)

  • Hit
  • Product
  • Session
  • User

#11. What four parameters can be included with an event hit for reporting?

  • Category, Action, Label, Total Events
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label

#12. If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

  • 0
  • 1
  • 2
  • 3
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Advanced Google Analytics Assessment 1 Answers

Total Questions:15
#1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.


  • True
  • False

#2. What does Google Analytics call a URL that passes data parameters for reporting?

  • A tag
  • A hit
  • A dimension
  • A metric

#3. When does the Google Analytics tracking code send a pageview hit to Analytics?

  • Every time a user clicks a video
  • Every time a user adds an item to a shopping cart
  • Every time a user performs a search on a website
  • Every time a user loads a webpage

#4. When does the Google Analytics tracking code send an event hit to Analytics?

  • Every time a user performs an action with pageview tracking
  • Every time a user makes a reservation on a booking site
  • Every time a user adds an event to their calendar
  • Every time a user performs an action with event tracking

#5. What does Google Analytics use to differentiate new and returning users? (select all answers that apply)

  • A browser cookie
  • Artificial intelligence
  • A randomly-assigned unique identifier
  • A sequential unique identifier

#6. What will happen if a user clears the Analytics cookie from their browser? (select all answers that apply)

  • Analytics will inform the user that they need to set a new Analytics cookie
  • Analytics will not be able to associate user behavior data with past data collected by the tracking code
  • Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
  • Analytics will automatically recognize returning users

#7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

  • True
  • False

#8. A session in Google Analytics times out after how many minutes by default?

  • 5
  • 15
  • 30
  • 60

#9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

  • Data Import
  • Browser cookies
  • The Networking protocol
  • The Measurement Protocol

#10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

  • 1
  • 2
  • 3
  • 4

#11. Which are Goal types in Google Analytics? (select all answers that apply)

  • Incorrect – review Unit 1, Lesson 3
  • Destination
  • Shopping Cart
  • Pages/Screens per session
  • Duration


#12. If data is excluded from a view using a filter, it may be recovered within thirty days.
  • True
  • False
#13. Which of these scopes could be used for dimensions and metrics?
  • Event-level, session-level, or transaction-level scope
  • Location-level, duration-level, or user-level scope
  • Hit-level, session-level, or user-level scope
  • Event-level, duration-level, or transaction-level scope
#14. When defining a measurement plan, what is the order of steps?


  • Business objectives > KPIs > key actions
  • KPIs > key actions > business objectives
  • Key actions > KPIs > business objectives
  • Business objectives > key actions > KPIs
#15. What are macro-conversions in a measurement plan?
  • he metric data used to measure business success
  • The main website actions users take that accomplish stated business goals
  • The secondary website actions users take that lead to main actions
  • A list of keyboard shortcuts for measurement tasks in Google Analytics


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Google Analytics for Beginners Assessment 4 Answers

Assessment 4 Questions
Total Questions:10
#1. Which three tags does Google Analytics require for accurate campaign tracking?


  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Campaign, Content, and Term
  • Source, Content, and Term

#2. Which tags are standard Google Analytics campaign parameters?

(select all answers that apply)
  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

#3. To quickly generate campaign tags, what tool should be used?


  • The Measurement Protocol
  • The Segment Builder
  • The URL Builder
  • The Goal Selector

#4. Which formats may be used to add a custom campaign parameter to a URL?

(select all answers that apply)
  • www.googlemerchandisestore.com/?utm campaign = fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fall_sale
  • www.googlemerchandisestore.com/?utm_campaign = fall sale

#5. Which are examples of Goals in Google Analytics?

(select all answers that apply)


  • Making a purchase
  • Signing up for a newsletter
  • Completing a successful Google search
  • Submitting a contact information form

#6. When creating a Goal in Google Analytics, which are required?

(select all answers that apply)
  • Goal Name
  • Goal Type
  • Goal Slot ID
  • Goal Funnel Visualization

#7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

  • /thankyou.html
  • /thankyou.php
  • /thankyou/receipt.php
  • All of the above

#8. Google Ads lets users advertise on which properties?

(select all answers that apply)
  • Google Search
  • Google Display Network
  • Campaign Manager
  • Google AdSense

#9. Enabling auto-tagging does what?

  • Adds Analytics tags to campaign URLs
  • Adds Google Ads tags to campaign URLs
  • Adds campaign hyperlinks to website pages
  • Adds Analytics tracking code to website pages

#10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

  • Campaigns
  • Keywords
  • Bid Adjustments
  • Destination URLs
 
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Google Analytics for Beginners Assessment 3 Answers

Total Questions:10
#1. What setting must be enabled to view data in Demographics and Interests Reports?


  • Content Grouping
  • Advertising features
  • User permissions on the view
  • In-Page Analytics

#2. What report would best help identify potential browser issues with website traffic?

  • The Active Users report
  • The New vs Returning report
  • The Browser & OS report
  • The Source/Medium report

#3. What report shows what mobile devices were used to view a website?

  • The Exit Pages report under “Site Content”
  • The Landing Page report under “Site Content”
  • The Engagement report under “Behavior”
  • The Devices report under “Mobile”

#4. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

  • Source, Keyword, Campaign name
  • Source, Medium, Keyword
  • Source, Medium, Campaign name
  • Medium, Keyword, Campaign name

#5. Which “sources” are available in Google Analytics? (select all answers that apply)

  • googlemerchandisestore.com
  • Email
  • Google
  • (direct)

#6. Which “mediums” are available in Google Analytics? (select all answers that apply)

  • rganic
  • cpc
  • mail.google.com
  • referral

#7. Which “channels” are available in the default Channels report? (select all answers that apply)

  • Organic Search
  • Device
  • Display
  • Direct

#8. What report can show how particular sections of website content performed?

  • Location
  • Content Drilldown
  • Frequency and Recency
  • Top Events

#9. What report lists the website pages where users first arrived?

  • Events > Pages
  • All Pages
  • Exit Pages
  • Landing Pages

#10. What report should be used to check if users are leaving important pages on your website?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report under Events


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