If you are one of those people who are afraid of a time-consuming profession, you can rest assured: Writers will exist forever and ever.
This is because the word has unparalleled value in communication and it is often the one that enhances feelings by being aligned with design.
Cheetahpapers gives you more tips and tricks to improve your digital marketing content.
But ok, how to write something that is sentimental and yet can convert the consumer?
Is this a natural talent or a matter of practice?
Well, like all the skills in the world, it’s a matter of intense study in the structure of a text and its goals, be it email marketing, SEO, social media text or content.
Good copywriters are one of the best-paid types of writing professionals, because their ability is valued as unique, as the structure shapes the audience’s thinking about the brand or product, and has a tone of its own to each.
Being a copywriter, in other words, is like living a character for each communication channel.
Being passionate about writing and producing killer content is different, especially as it entails a long journey of study and knowledge, including understanding Content Marketing.
Check out these principles that we have separated so that you are totally killer in your writing:
The purpose is the sale, even though it is not.
It may be strange when you start, but advertising is designed to act covertly: This means that a Social Media professional, for example, creates compelling content to seduce and engage audiences, even if their real intent is to convert.
When you create compelling and dynamic content, you automatically create added value for a brand or product, because the consumer understands that the brand is ready to match and give it importance.
This means that you need to carefully demonstrate the benefits, build trust, bond and answer questions that the public did not know they had.
Disregard any type of text that does not bring an answer.
Pictures Formed by Words
Creating an image through words is one of the copywriter’s most powerful tools.
That’s because it’s so much easier to remember something if you have the picture in your head!
How many times have you read a book that the author has described a hot drink, one that warms the tip of your nose with steam?
It’s almost as if you can feel the cold and the sensation because our brain is able to rotate scenes in our heads.
How about making your audience imagine using your product or service through Content Marketing?
Imagine mixing test tubes with alphabet letters inside: Being a copywriter is almost a science.
You can and should test various text styles and see which one works best for your audience.
One idea is to have a spreadsheet where you can compare the results of the same text, using different languages and formats.
This is called the AB test, when you pass the same message in different ways and find out which one works best, even font color and font size can be analyzed.
Much more than Impact Headlines
When headlines (the famous titles and subtitles) are boring, the consumer will have no interest in knowing more about their content, since the desire was not provoked.
Also, they can’t rely on just being cute rhymes either.
You should be concerned about showing the benefits of the product or service to your audience, not just how skillful you are with words.
Today’s public understands that even when subtle, advertising is made for sale, so the feeling of fear of being deceived exists.
Be careful to be direct and honest about what you are offering and forget about creating promotions that have asterisks indicating that there are conditions that make it possible.
Build rapport and trust instead of just high reach numbers.
Goodbye to the Short Text
There is an idea that the text should be extremely short. Ok, you should know that on Facebook, for example, images with a lot of text don’t perform well in range.
But the story for a description is different: Imagine you’ve already caught the reader’s eye with amazing wording in the image and now you have a chance to finish seducing him with the description … Why use only a short text if the goal is bigger?
Think that your text being interesting will be read.
Align Text Quality with Marketing
An absurd text of incredible dies without mercy if the marketing of your company is not good.
Imagine creating an email marketing or social media that is a magnet for consumers, but when they come in contact with your brand, they are disappointed with the effectiveness of marketing.
Here are some tips to avoid this kind of reaction:
- Offer free content, famous freebies! You can submit ebooks, guides, assessment test through email marketing.
- Only marketers like marketing. Do not write content that looks like ads.
- Attract the right audience and make sure marketing is ready to build a relationship with them afterward.
- Develop your SEO and not write to Google, but to people. What good would it be to be first in the search engines and your content not deliver what promised?
- Write to attract and then convert. It’s much easier when your audience becomes a fan and then comes to buy your product.
- Do not sell to the general public, but to Fabiana.
- Fabiana is the person for our example. Developing content is much easier if you build the profile of the person who will buy it. Through the help of your Marketing team, you can develop a target consumer profile and write content directly for people like her.
Let’s say you work in a travel agency and create a personal
Fabiana is a college graduate but is having a hard time finding a job that pays her well.
Therefore, she looks for other opportunities that can help you with this.
That way she will be well paid, using the extra money to travel as she always dreamed.
Now you understand that Fabiana has difficulty paying for travel due to its remuneration.
What your fictional travel agency could do is create more forms of payment for people like her and advertise these facilities with inviting text.
Thus, it would be much easier for Fabiana to travel even with little if she plans longer.