Tag Archives: Google Analytics

Google Analytics for Power Users Assessment 4 Answers

Total Question: 9
This assessment is based on Unit-4 of Google Analytics for Power Users Course.
This Unit is about Product List data to drive more product purchases.
After completing this course you will be able to understand how to use
Product list data for more conversion. This assessment is a test of understanding of
Product list data.
#1. What actions must you take to enable Enhanced Ecommerce in
Google Analytics? (select two)



  • Implement Enhanced Ecommerce on your website.
  • Enable Enhanced Ecommerce Reporting in your Analytics view.
  • Enable Checkout Labeling in Ecommerce settings.
  • Assign values to all Analytics goals.
#2. What can the Product List Performance report be used for? (select three)
  • Identify a list of products to remove from your website.
  • Identify low performing Product Lists for optimization opportunities.
  • Analyze how the order of products in a product list may impact performance.
  • Compare product performance across multiple Product Lists.
#3. In this Product List Performance report, which product list and list position are most efficient at driving product clicks?



  • Position 1 on the Homepage Promo list
  • Position 1 on the Similar Products list
  • Position 3 on the Homepage Promo list
  • Position 3 on the Similar Products list
#4. You’re evaluating whether high-resolution product images on the product detail pages are worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?
  • Cart-to-Detail Rate
  • Buy-to-Detail Rate
  • Average Price
  • Product Adds
#5.In this Product Performance report, which product indicates potential issues with the product details page?



  • 22 oz. Mini Mountain Bottle
  • Travel Journal
  • Organic Basic T-Shirt
  • Men’s Heather T-Shirt
#6. What can the Shopping Behavior Analysis report tell you? (select two)
  • How users moved from one stage of purchasing to the next.
  • Where users abandoned the shopping funnel.
  • Errors on the “Billing and Shipping” page.
  • Top channels driving sessions with check-outs.
#7. In this Checkout Behavior Analysis report, which steps in the checkout process should you optimize based on its drop-off rate?



  • Billing and Shipping
  • Payment
  • Review
  • Sessions with Transactions
#8. Which report would you use to build a segment of users who abandoned
a specific step of the checkout path?
  • Shopping Behavior Analysis
  • Product Performance
  • Ecommerce Overview
  • Checkout Behavior Analysis



#9. You decide to run a landing page experiment to test a new carousel that highlights your top-performing products. Which two reports could you use to determine which products to highlight? (select two)
  • Shopping Behavior Analysis
  • Product Performance
  • Ecommerce Overview
  • Sales Performance
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Google Analytics for Power Users Assessment 3 Answers

Total Question: 7
This assessment is based on Unit-3 of Google Analytics for Power Users Course. This Unit teaches us about KPI. KPI means Key Performance Indices. In this course, you will learn about how to share these important metrics with your team using dashboards, custom reports, and sharing.
#1. When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance?



  • Strong performance: Users are highly engaged with the page.
  • Poor performance: Users are struggling with the page.
  • It depends on the specific page and its purpose.
  • Average Time on Page should never be used as a KPI for a content site.
#2. In what scenario would you use a custom metric?



  • To track the number of minutes played for each video on your site
  • To find out the average number of page views per user
  • To see how often a page was the landing page for sessions including that page
  • To record the title of a video watched on your site
#3. What can be used to measure scroll depth in Google Analytics?



  • A custom dimension
  • Event tracking
  • Scroll Depth is a standard Google Analytics metric.
  • It’s not possible to track scroll depth with Google Analytics.
#4. When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two)



  • Use a table filter to exclude goal pages.
  • Define a segment to exclude sessions where a goal occurred.
  • Create a view that tracks ecommerce but doesn’t define any goals.
  • Assign goal values based on average revenue calculated outside of Google Analytics.
#5. Assuming that ecommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?



  • Landing Pages
  • All Pages
  • Source/Medium
  • Mobile Overview
#6. What are two benefits of the Reverse Goal Path report? (select two)
  • Discover common goal paths you may not have considered.
  • Identify top goal paths and optimize navigation or messaging for even more conversions.
  • Identify drop-off points between steps in various goal paths.
  • Automatically track conversions without manually configuring goals.



#7. How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?
  • Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.
  • Identify the Page Value for the “About Us” page and compare this metric across all other pages.
  • Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.
  • Use the Reverse Goal Path report to compare the number of goal completions among rows including the “About Us” page.
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Google Analytics for Power Users Assessment 2 Answers

Total Question: 7
This Assessment is based on the Unit-2 of Google Analytics For Power Users.
This is about learning and analyzing traffic sources.
You can decide which traffic source is doing good business and converting leads.
You will learn about the customization of channels and newsletter importance in this unit. Here are the questions and answers of Google Analytics for Power Users Assessment 2 Question.
#1. If one of your site’s paid traffic sources had a low eCommerce conversion rate, which actions should you take? (select two)



  • Immediately stop investing in marketing for the source.
  • Immediately increase marketing spend for the source.
  • Determine whether the traffic source fulfills other site goals.
  • Determine whether the source assists in conversions.
#2. You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?
  •  A
  • B
  •  C
  •  D
#3. How would you view data for Revenue, Transactions, and Average Order Value per traffic source?



  • View the All Traffic > Source/Medium report and select “E-commerce” in the Explorer tab.
  • View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension.
  • View the Ecommerce > Overview report and select “Avg. Order Value” as a metric in the time graph.
  • View the Mobile > Overview report and select “E-commerce” in the Explorer tab.
#4. In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel?
  • Organic Search and Social
  • Youtube.com and Mall.googleplex.com
  • Mall.googleplex.com and Analytics.google.com
  • Google and Direct
#5. What does “(Other)” indicate in the Channels report? (select two)



  • (Other) sessions have no campaign value attached to them.
  • (Other) sessions have no source value attached to them.
  • (Other) sessions cannot be categorized in any of the channels in this channel grouping.
  • Investigate (Other) to see if sessions could be categorized by defining a new channel.
#6. Where can you view heatmap reporting users by time of day?
  • Analytics > Home
  •  Analytics > Audience
  •  Analytics > Acquisition
  •  Analytics > Real-Time



#7. You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?
  •  Users, Time, Day
  •  Day Index, Hour, Sessions
  •  Hour of Day, Sessions, Transactions
  •  Day of Week, Hour, Ecommerce Conversion Rate, Sessions
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Google Analytics for Power Users Assessment 1 Answers

Total Question: 4
Assessment 1 is based on Google Analytics for Power Users Unit-1. In this unit, we will learn about users’ behavior. We can use analytics data to generate reports of users who are going to be our potential customers. After completing this course you can easily pass the Assessment using this cheat sheet.
#1. When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?
  • Most users who converted were using a desktop.
  • The Google Store should optimize its site for tablets.
  • The Google Store shouldn’t bother developing for mobile.
  • There must be an issue with the checkout flow on the desktop.
#2. Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?


  • Conversions > Ecommerce > Overview
  • Audience > Mobile > Overview
  • Audience > Cross-Device > Device Paths
  • Audience > Mobile > Devices
#3. Which feature enables you to analyze up to 3 dimensions at once?
  • Explorer report
  • Primary dimension
  • Pivot table
  • Table filter


#4. Which setting do you use to change the metric displayed in the table?
  • A
  • B
  • C
  • D
 
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Advanced Google Analytics Assessment 4 Answers

Total Questions:10
Advanced Google Analytics Assessment 4 is based on Remarketing.
You will learn to filter out and define a special audience from your google analytics data. Answers of the questions asked in this assessment are as follows:
#1. What is “remarketing” in Google Analytics?
  • When users visit a website for the first time and complete a conversion
  • When users are shown targeted ads to bring them back to a website and encourage a conversion
  • When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
  • When a user buys an available product from a competitor



#2. To enable remarketing in Google Analytics, what must first be enabled? (select all that apply)

  • Advertising Reporting Features
  • Demographics and Interests
  • Google Ads or Display & Video 360 account linking
  • Custom Dimension

#3. Which remarketing audiences can be defined in Google Analytics? (select all that apply)

  • Users who visited a specific page on a website
  • Users who played a video on a website
  • Users who speak a particular language
  • Users who searched for a product on Google Search

#4. Remarketing can show relevant ads on which Google properties? (select all that apply)

  • Google Display Network
  • Google Sites
  • Mobile apps
  • Google Search

#5. What is the maximum duration a user can be included in a remarketing audience?

  • 120 days
  • 180 days
  • 365 days
  • 540 days

#6. What Google Analytics data can be used to define a remarketing audience? (select all that apply)

  • Pre-defined Segment
  • Custom Segment
  • Custom Dimension
  • Custom Metric

#7. How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

  • 100
  • 1000
  • 2000
  • 5000

#8. Which users could be targeted with Dynamic Remarketing to bring them back to a website? (select all that apply)

  • Users who posted a favorable product review
  • Users who viewed a website search result page
  • Users who viewed product detail pages
  • Users who abandoned their shopping carts

#9. To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

  • The Google Search Center
  • The Google Analytics Center
  • The Google Merchant Center
  • The Google Help Center

#10. To set up Dynamic Remarketing, what must first be created in Google Analytics?

  • Custom Segment
  • Custom Metric
  • Custom Dimension
  • Custom Report


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Advanced Google Analytics Assessment 3 Answers

Total Questions:15
#1. Segments applied to reports can analyze data for which of the following groups? (select all answers that apply)


  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users who viewed a web page then watched a video
  • Users who engaged in social media or email campaigns
  • Users who have children under the age of 18

2. Custom segments may be created using which criteria? (select all answers that apply)

  • Dimensions
  • Metrics
  • Session dates
  • Sequences of user actions

#3. How many segments may be applied at once?

  • 1
  • 2
  • 3
  • 4

#4. Because segments are applied before sampling, segmented data will not be sampled.

  • True
  • False

#5. What report shows data segmented by channel?

  • Segmentation
  • Source/Medium
  • Channels
  • Attribution

#6. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

  • Paid Search
  • Organic Search
  • Direct
  • Display

#7. What report analyzes which web pages get the most traffic and highest engagement?

  • Active Users report
  • Engagement report
  • All Pages report
  • Frequency and Recency report

#8. In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

  • First marketing activity
  • Last marketing activity
  • Single assisted conversion
  • All assisted conversions

#9. Multi-channel Funnel reports can credit conversions across which channels? (select all answers that apply)

  • Website referrals
  • Paid and organic search
  • Custom campaigns
  • Television channels

#10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

  • Primary conversion
  • Assisted conversion
  • Second-to-last-click attribution
  • Last-click attribution

#11. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • User Explorer report
  • Active Users report
  • Users Flow report
  • Behavior Overview report

#12. What report groups an audience based on the acquisition date and compares behavior metrics over several weeks?

  • Behavior Overview report
  • Active Users report
  • Users Flow report
  • Cohort Analysis report

#13. Custom Reports have which capabilities? (select all answers that apply)

  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension
  • Create a report with data-driven attribution

#14. What type of Custom Report shows a static, sortable table with rows of data?

  • Explorer
  • Flat Table
  • Map Overlay
  • Pivot Table

#15. Which would prevent data from appearing in a Custom Report? (select all answers that apply)

  • A filter that filters out all data
  • Not sharing the Custom report with users in the same view
  • Dimensions and metrics of different scopes
  • Too many dimensions applied to the Custom report
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Advanced Google Analytics Assessment 2 Answers

Total Questions:12
#1. To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?


  • Advanced filters
  • Cross-domain tracking
  • Event tracking
  • Custom Dimensions

#2. Filters may be applied retroactively to any data that has already been processed.

  • True
  • False

#3. To see data for users from the U.S. and Canada only in a view, which filter would be applied?

  • Filter 1: include U.S. > Filter 2: include Canada
  • Filter 1: include Canada > Filter 2: include U.S.
  • Filter 1: include U.S. and Canada
  • Filter 1: exclude Europe and Asia

#4. To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

  • Event Tracking
  • Custom Metric
  • Custom Dimension
  • Custom Filter

#5. To pair metrics with dimensions, what should they have in common?

  • Same creator
  • Same creation date
  • Same view
  • Same scope

#6. To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

  • Hit
  • Product
  • Session
  • User



#7. Custom Dimensions can be used in which reports? (select all answers that apply)

  • As primary dimensions in Standard reports
  • As secondary dimensions in Standard reports
  • As primary dimensions in Custom Reports
  • As custom metrics in Custom Reports

#8. When a Custom Dimension is active, which data will it affect?

  • Data collected before the Custom Dimension was applied
  • Data collected after the Custom Dimension was applied
  • All of the data in the property
  • None of the data in the property

#9. To collect the number of comments users posted to a website page, what feature would be used?

  • Custom Filter
  • Custom Dimension
  • Custom Metric
  • Custom Alert

#10. Custom Metrics can have which scopes? (select all answers that apply)

  • Hit
  • Product
  • Session
  • User

#11. What four parameters can be included with an event hit for reporting?

  • Category, Action, Label, Total Events
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label

#12. If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

  • 0
  • 1
  • 2
  • 3
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Advanced Google Analytics Assessment 1 Answers

Total Questions:15
#1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.


  • True
  • False

#2. What does Google Analytics call a URL that passes data parameters for reporting?

  • A tag
  • A hit
  • A dimension
  • A metric

#3. When does the Google Analytics tracking code send a pageview hit to Analytics?

  • Every time a user clicks a video
  • Every time a user adds an item to a shopping cart
  • Every time a user performs a search on a website
  • Every time a user loads a webpage

#4. When does the Google Analytics tracking code send an event hit to Analytics?

  • Every time a user performs an action with pageview tracking
  • Every time a user makes a reservation on a booking site
  • Every time a user adds an event to their calendar
  • Every time a user performs an action with event tracking

#5. What does Google Analytics use to differentiate new and returning users? (select all answers that apply)

  • A browser cookie
  • Artificial intelligence
  • A randomly-assigned unique identifier
  • A sequential unique identifier

#6. What will happen if a user clears the Analytics cookie from their browser? (select all answers that apply)

  • Analytics will inform the user that they need to set a new Analytics cookie
  • Analytics will not be able to associate user behavior data with past data collected by the tracking code
  • Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
  • Analytics will automatically recognize returning users

#7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

  • True
  • False

#8. A session in Google Analytics times out after how many minutes by default?

  • 5
  • 15
  • 30
  • 60

#9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

  • Data Import
  • Browser cookies
  • The Networking protocol
  • The Measurement Protocol

#10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

  • 1
  • 2
  • 3
  • 4

#11. Which are Goal types in Google Analytics? (select all answers that apply)

  • Incorrect – review Unit 1, Lesson 3
  • Destination
  • Shopping Cart
  • Pages/Screens per session
  • Duration


#12. If data is excluded from a view using a filter, it may be recovered within thirty days.
  • True
  • False
#13. Which of these scopes could be used for dimensions and metrics?
  • Event-level, session-level, or transaction-level scope
  • Location-level, duration-level, or user-level scope
  • Hit-level, session-level, or user-level scope
  • Event-level, duration-level, or transaction-level scope
#14. When defining a measurement plan, what is the order of steps?


  • Business objectives > KPIs > key actions
  • KPIs > key actions > business objectives
  • Key actions > KPIs > business objectives
  • Business objectives > key actions > KPIs
#15. What are macro-conversions in a measurement plan?
  • he metric data used to measure business success
  • The main website actions users take that accomplish stated business goals
  • The secondary website actions users take that lead to main actions
  • A list of keyboard shortcuts for measurement tasks in Google Analytics


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Google Analytics for Beginners Assessment 4 Answers

Assessment 4 Questions
Total Questions:10
#1. Which three tags does Google Analytics require for accurate campaign tracking?


  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Campaign, Content, and Term
  • Source, Content, and Term

#2. Which tags are standard Google Analytics campaign parameters?

(select all answers that apply)
  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

#3. To quickly generate campaign tags, what tool should be used?


  • The Measurement Protocol
  • The Segment Builder
  • The URL Builder
  • The Goal Selector

#4. Which formats may be used to add a custom campaign parameter to a URL?

(select all answers that apply)
  • www.googlemerchandisestore.com/?utm campaign = fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fall_sale
  • www.googlemerchandisestore.com/?utm_campaign = fall sale

#5. Which are examples of Goals in Google Analytics?

(select all answers that apply)


  • Making a purchase
  • Signing up for a newsletter
  • Completing a successful Google search
  • Submitting a contact information form

#6. When creating a Goal in Google Analytics, which are required?

(select all answers that apply)
  • Goal Name
  • Goal Type
  • Goal Slot ID
  • Goal Funnel Visualization

#7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

  • /thankyou.html
  • /thankyou.php
  • /thankyou/receipt.php
  • All of the above

#8. Google Ads lets users advertise on which properties?

(select all answers that apply)
  • Google Search
  • Google Display Network
  • Campaign Manager
  • Google AdSense

#9. Enabling auto-tagging does what?

  • Adds Analytics tags to campaign URLs
  • Adds Google Ads tags to campaign URLs
  • Adds campaign hyperlinks to website pages
  • Adds Analytics tracking code to website pages

#10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

  • Campaigns
  • Keywords
  • Bid Adjustments
  • Destination URLs
 
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Google Analytics for Beginners Assessment 3 Answers

Total Questions:10
#1. What setting must be enabled to view data in Demographics and Interests Reports?


  • Content Grouping
  • Advertising features
  • User permissions on the view
  • In-Page Analytics

#2. What report would best help identify potential browser issues with website traffic?

  • The Active Users report
  • The New vs Returning report
  • The Browser & OS report
  • The Source/Medium report

#3. What report shows what mobile devices were used to view a website?

  • The Exit Pages report under “Site Content”
  • The Landing Page report under “Site Content”
  • The Engagement report under “Behavior”
  • The Devices report under “Mobile”

#4. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

  • Source, Keyword, Campaign name
  • Source, Medium, Keyword
  • Source, Medium, Campaign name
  • Medium, Keyword, Campaign name

#5. Which “sources” are available in Google Analytics? (select all answers that apply)

  • googlemerchandisestore.com
  • Email
  • Google
  • (direct)

#6. Which “mediums” are available in Google Analytics? (select all answers that apply)

  • rganic
  • cpc
  • mail.google.com
  • referral

#7. Which “channels” are available in the default Channels report? (select all answers that apply)

  • Organic Search
  • Device
  • Display
  • Direct

#8. What report can show how particular sections of website content performed?

  • Location
  • Content Drilldown
  • Frequency and Recency
  • Top Events

#9. What report lists the website pages where users first arrived?

  • Events > Pages
  • All Pages
  • Exit Pages
  • Landing Pages

#10. What report should be used to check if users are leaving important pages on your website?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report under Events


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Google Analytics for Beginners Assessment 2 Answers

Assessment 2 Questions
Total Questions: 10
#1. What feature would be used to compare two date ranges in a report?





  • Hourly, Day, Week, Month views in the time graph
  • Real-time reports
  • Date range comparison
  • Account selector

#2. What does the “Users” metric measure?

  • The total number of visits to your website
  • Users that had at least one session on your site in the given date range
  • Users that landed on the homepage of your website
  • Users who have signed up to an email newsletter on your website

#3. What is the “Bounce Rate” in Google Analytics?



  • The number of times unique users returned to your website in a given time period
  • The percentage of sessions in which a user exits from your homepage
  • The percentage of total site exits
  • The percentage of visits when a user landed on your website and exited without any interactions

#4. What is a “dimension” in Google Analytics?



  • The total amount of revenue a business has made in a given date range.
  • An attribute of a data set that can be organized for better analysis.
  • A comparison of data between two date ranges.
  • A report that offers information about your audience.

#5. What is a “metric” in Google Analytics?

  • A dimension that can help you analyze site performance.
  • The dates in your date range.
  • A segment of data separated out in a report for comparison.
  • The numbers in a data set often paired with dimensions.

#6. What is a “secondary dimension” in Google Analytics?



  • An additional widget you can add to a dashboard for more specific analysis.
  • An additional metric you can add to a report for more specific analysis.
  • An additional dimension you can add to a report for more specific analysis.
  • A visualization that allows you to understand the impact of your data.

#7. Which Google Analytics visualization compares report data to the website average?



  • Pivot view
  • Comparison view
  • Performance view
  • Percentage view

#8. How can the amount of data in a sampled Google Analytics report be increased?

  • Apply additional filters
  • Remove the Secondary Dimension
  • Choose “Faster response” in the sampling pulldown menu
  • Choose “Greater precision” in the sampling pulldown menu

#9. When selecting “Share Template Link” in the dashboard, what will be shared?



  • Dashboard only
  • Data only
  • Dashboard and data
  • Neither dashboard nor data

#10. When a dashboard is shared, users can edit the dashboard configuration.

  • True
  • False



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Google Analytics for Beginners Assessment 1 Answers

Total Questions:16

#1. Using tracking code, Google Analytics can report on data from which systems?


(select all answers that apply)

  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems
  • Systems not connected to the Internet

#2. To collect data using Google Analytics, which steps must be completed?

(select all answers that apply)

  • Install Google Analytics desktop software
  • Create an Analytics account
  • Add Analytics tracking code to each webpage
  • Download the Analytics app

#3. The Analytics tracking code can collect which of the following?


(select all answers that apply)

  • Language the browser is set to
  • Type of browser
  • User’s favorite website
  • Device and operating system

#4. When will Google Analytics end a session by default?

  • After 30 minutes, regardless of user activity on your website
  • Once the user opens another browser window
  • When a user is inactive on your site for 30 minutes or more or closes a browser window
  • At noon every day

#5. Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

  • True
  • False

#6. Which represents the hierarchical structure of a Google Analytics account from top to bottom?

  • View > Account > Property
  • Property > Account > View
  • Account > View > Property
  • Account > Property > View

#7. A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

(select all answers that apply)

  • User
  • Property
  • View
  • Product

#8. To locate a property’s Analytics tracking code, which sequence of steps should be followed?

  • Admin > Tracking Code > Tracking Info
  • Admin > Tracking Info > Tracking Code
  • Reports > Audience > Tracking Code
  • Audience Reports > Settings > Tracking Code

#9. To use Analytics to collect website data, what must be added to the website page HTML?

  • Google campaign parameters
  • Google Analytics terms and conditions
  • Google Analytics tracking code
  • A permissions button

#10. Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

  • Immediately after the opening <head> tag of your website
  • Immediately before the closing </head> tag of your website
  • Immediately after the opening <body> tag of your website
  • Immediately before the closing </body> tag of your website

#11. When a new view is created, what data will be included?

  • Data from before the view was created
  • Data from after the view was created
  • Data from before and after the view was created
  • No data

#12. A deleted view can be recovered by account administrators within how many days?

  • 35
  • 65
  • 95
  • 125

#13. What are the options for filtering data in Google Analytics?

  • Exclude data from a view
  • Include data in a view
  • Modify how data appears in your reports
  • All of the above

#14. Why is it important to keep one unfiltered view when using filters with Google Analytics?

  • To ensure you can always access the original data
  • In order to configure Goals
  • In order to use a filter for multiple views
  • There is no reason to have an unfiltered view

#15. In which order does Google Analytics filter data?

  • Alphabetical order by filter name
  • The order in which the filters were last edited
  • The order in which the filters are applied
  • Randomized order

#16. When a filter is applied to a view, what data is affected?

  • Data from before the filter was created
  • Data from after the filter was created
  • All the data available in a view


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Google Analytics Academy

Google Analytics Academy lets you learn about google analytics tools and for free. Google Analytics Academy provides free of cost study material to understand data analytics and usage.

Google Provides Assessment for Different categories and levels to test the capability and understanding of professionals so that they can prepare for better business opportunities. There are different types of courses provided by Analytics Academy Courses:

  1. Google Analytics for Beginners
  2. Advanced Google Analytics
  3. Google Analytics for Power Users
  4. Getting Started With Google Analytics 360
  5. Introduction to Data Studio
  6. Google Tag Manager Fundamentals
These courses are free. Google provides you a certificate of completion after completing these courses and passed all the assessments with 80% or more score.

Google Analytics For Beginners


Google Analytics for Beginners Course is the fundamental course of Google analytics. This helps us to understand:
  • How to create an account,
  • How to implement tracking code,
  • How to set up data filters.
  • How to navigate the interface
  • How to set up the dashboard
  • Analysis of Basic Audience
  • Acquisition and Behaviour reports
  • Set up Goals
There are 4 units in this course and each unit has an Assessment. After passing these assessments you will be able to get a Certificate of completion.
Unit 1: Introducing Google Analytics
Unit 2:The Google Analytics Interface
Unit 3:Basic Reports
Unit 4:Basic Campaign and Conversion Tracking
You can find answers to the questions asked in Assessments here :

Advanced Google Analytics


Advanced Google Analytics walks you through how data gets collected and processed into readable reports. There are four units in this Course and you will learn :
Unit 1:Data Collection and Processing
Unit 2:Setting Up Data Collection and Configuration
Unit 3:Advanced Analysis Tools and Techniques
Unit 4:Advanced Marketing Tools
Each unit will be completed after passing the assessment with 80% or more than 80% marks. You can get this certificate easily. Here are the answers to all these Assessments:

Google Analytics for Power Users


Google Analytics for Power Users teaches about advance actions on Google Analytics data.
Unit 1:Understand users
Unit 2:Attract high-value traffic
Unit 3:Improve site engagement
Unit 4:Improve product performance
Each unit will be completed after passing the assessment with 80% or more than 80% marks. You can get this certificate easily. Here are the answers to all these Assessments:
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