Digital technology is a real revolution in the world of marketing. They appear and develop so rapidly that sometimes it is impossible to keep track of them. Here are 12 key digital trends that will change the face of the market and business in the coming year.
#1. Augmented Reality
Augmented reality technology will help create close interaction between the client and the brand. It has similarities to VR (virtual reality), but in the implementation of AR, it is much simpler and more accessible for the average business. More than 70% of companies will implement immersive technologies in 2021, according to a Gartner study.
#2. Alternative Advertising Platforms
In April 2020, TikTok made over $ 78 million in the App Store and Google Play, surpassing YouTube, Netflix, and Tinder. Most websites and blogs even used this method to get more visitors and traffic, like kissanime , Ted blog, etc. In terms of the number of downloads, the application breaks records every month even for such giant platforms as Facebook or Instagram (in February 2020, over 1.5 billion users downloaded it!). 41% of TikTok’s audience is young people between the ages of 16 and 24, which makes TikTok an excellent ad platform. In addition, it has several undeniable advantages:
- unique tools like masks or Hashtag Challenge;
- low competition among advertisers (unlike Instagram);
- loyal audience;
- favorable pricing policy and opportunities for influencer marketing.
# 3. Voice Search Optimization
According to analysts, 55% of searches in 2020 already come from voice search. Therefore, in 2021, its popularity will only increase. This optimization can significantly increase your brand awareness and promote promotion. Use programs like Jetson.ai – they remember voice commands, track requests, and generate automated scripts for common actions (such as shopping).
Another trend is a virtual interlocutor who is ready to find out the needs of users and answer their questions at any time of the day. You can communicate with the chatbot both by voice and by text. Thanks to this, chatbots are an indispensable tool for automating business on the Internet. You can create your own full-fledged Facebook chatbot using a specialized service and integrate it into your brand group so that it answers the most common customer questions for you. You can do the same on Instagram or Twitter.
#5. Influence Marketing
Influencer marketing is nothing more than the modern word of mouth. It’s simple: your products are recommended by someone who is an authority for your target audience. For example, a famous beauty blogger on YouTube might advertise a natural cosmetics brand in one of his videos. More than 22% of young people from 18 to 35 years old make purchases regularly after viewing such recommendations.
The point is that the information submitted by the authoritative person is not perceived as ordinary advertising. Influencers speak the same language as their audience, and it is easier for them to praise your company in an accessible and unobtrusive way. Why not use it to increase sales?
Messengers are not just about sharing stickers and messages with friends or colleagues. There are also billions of active users who can also become your customers. According to experts’ forecasts, the most popular messengers in 2021 will be WhatsApp, Telegram, and Facebook Messenger.
They offer many possibilities that other platforms and social networks cannot offer. For example, this is instant message delivery – the messenger does not imply an “exit” function, so there is no need to wait for the user to appear on the network. You can also communicate with customers on behalf of the brand, chat, or send mailings without using email.
Sad fact: 97% of average website visitors don’t turn into customers. The reason is simple – companies offer users the wrong products that they really need. Fortunately, personalization solves this problem. Want to boost your online store sales? Set up the system so that it remembers the purchases of your customers and then shows them products similar to those that they purchased earlier. Indeed, according to statistics:
personalization works in 90% of cases, that is, 90% of customers reach the purchase stage thanks to it;
65% of users are repelled by generic ads;
Starbucks’ revenue increased to $ 2.5 billion in the first year of customizing coffee cups.
#8. Neuro Marketing
It will be one of the most futuristic and impressive digital marketing trends in 2021. Neuro marketing involves the study of consumer behavior and methods of influencing it. To do this, Neuro marketing measures and analyzes the activity of the human brain and nervous system, which allows you to select those types of content, to which the person reacts most positively. Using the collected information, you can make changes to an existing marketing strategy or create a new one, one that will trigger a specific audience segment. Thanks to neuro marketing, by the way, companies started to play with packaging colors or put the price of $ 9.99 instead of $ 10.
#9. Live Broadcasts and Streams
Live broadcasts are watched 3 times more often than regular videos recorded in advance. Why? Users are captivated by the feeling of “involvement” in the events taking place here and now. So, the popularity of broadcasts is proved by the streaming platform Twitch, whose audience is growing every day.
#10. Communication Marketing
We are talking about direct communication with customers in the same social networks or messengers. 83% of customers said that when making a purchase decision, what matters to them is how quickly and responsively the brand responds to their questions. And to maximize the engagement of the audience, add users as friends, reply to comments, or like photos. Also generate user-generated content: post pictures taken by your clients in your accounts, tell their stories. Write about them for them.