SEO basic interview questions and answers
What is SEO?
SEO or Search Engine Optimization is process to rank your website or blog well. A good rank means your website is indexed by search engines and will be found first if somebody searches the related keyword.The goal of SEO is to make your site reachable on www easily.
What are techniques used for SEO?
There are two broad categories of SEO techniques:
1- In page
2- Off Page
In page SEO means content and page element to be optimized for good rank and reachability. Off-page SEO is to promote your sites on different platforms and submit artificially in directories.
What is In-Page SEO?
In page, SEO is the Optimization of content in page and HTML elements that are scanned by crawlers of search engines. Content should be unique, in repetitive, error-free and without grammatical mistakes. The page must have a good title that can reflect your keyword and your goal to publish this page.A good meta content and meta description help page in indexing.
What is Off Page SEO?
Off-page, SEO is marketing and promoting your site. We have to promote our age for targeted audiences and demography.
What is Crawler?
The crawler is Web boat that scans the site content and structure and found the niche of writing.Different search engines have different crawling algorithms but their goals are same and that is to index the site as per the quality of contents and links.
What is PR or PageRank?
PageRank is an Analytical Method of Google to calculate the quality of content on the page . it shows How appropriate a page content is.
What is Indexing?
Indexing of a page or a website refers that the site is recognized by search engines. Now they will be reflected in search results.
What is a keyword?
A keyword is a single word or a phrase that highlights the center point of your content.The whole content is all about this keyword. We can say The keyword is a term and the content is the description of that word or explanation of that key phrases.
What is meta-content and meta description?
Meta tag is placed inside head tag in a HTML page. A meta-content is an explanation of meta description and meta description is a keyword.
What do you mean by backlinks?
Backlinks as the name are the incoming links to your site or page. They are submitted as an SEO process using off page technique and when they are clicked, redirect to your website or blog. Backlinks are the backbone of SEO. Google bot searches for links and this is a parameter to rank your page better.
What is the difference between do-follow and no-follow links?
Do Follow means linking of a website but allow the crawler to recognize that link.Do follow allow the link juice to gets passed.It helps to achieve higher page rank.Do follow does not allow the link juice to gets passed.It does not affect the Page rank.
What is the purpose of robot.txt to be put in the root directory?
It is exclusion protocol.robot.txt communicate with the crawler and escape the links that not follow.
What is organic traffic?
Organic traffic is a result of Natural search results on search engine consoles. This is a better interpretation of a good content and popularity over www. Traffic coming from search results are organic because they are suggested by the crawler to visit this page for their search solution.
What is SEO friendly URL?
SEO friendly URLs are the URL without unnecessary characters that has a bad effect on Page Rank.Phrases should be separated by the dash and not by underscores. avoid using numbers, special characters etc.
How does a good title help in SEO?
A good title means a title that is related to whole content and it allows the crawler to find the keyword. A search result listed the page title in its list.