What is SEO?
SEO or Search Engine Optimization is process to rank your website or blog well. A good rank means your website is indexed by search engines and will be found first if somebody searches the related keyword. The goal of SEO is to make your site reachable on www easily.
What are the techniques used for SEO?
There are two broad categories of SEO techniques:
1- In page
In-page SEO means content and page element to be optimized for good rank and reachability. Off-page SEO is to promote your sites on different platforms and submit artificially in directories.
What is In-Page SEO?
On-page, SEO is the Optimization of content in page and HTML elements that are scanned by crawlers of search engines. Content should be unique, repetitive, error-free and without grammatical mistakes. The page must have a good title that can reflect your keyword and your goal to publish this page. A good meta content and meta description help page in indexing.
What is Off-Page SEO?
Off-page, SEO is marketing and promoting your site. We have to promote our age for targeted audiences and demography.
What is Crawler?
The crawler is Web boat that scans the site content and structure and found the niche of writing. Different search engines have different crawling algorithms but their goals are the same and that is to index the site as per the quality of contents and links.
What is PR or PageRank?
PageRank is an Analytical Method of Google to calculate the quality of content on the page. it shows How appropriate a page content is.
What is Indexing?
Indexing of a page or a website refers that the site is recognized by search engines. Now they will be reflected in search results.
What is a keyword?
A keyword is a single word or a phrase that highlights the center point of your content. The whole content is all about this keyword. We can say The keyword is a term and the content is the description of that word or explanation of those key phrases.
What is robots.txt?
Robots.txt is a text file used to give directives to the search engine crawlers. These concerns the indexing and coaching of a webpage, directory, file or domain of a website.
What is meta-content and meta description?
The meta tag is placed inside the head tag in an HTML page. A meta-content is an explanation of meta description and meta description is a keyword.
What do you mean by backlinks?
Backlinks as the name are the incoming links to your site or page. They are submitted as an SEO process using off-page technique and when they are clicked, redirect to your website or blog. Backlinks are the backbone of SEO. Google bot searches for links and this is a parameter to rank your page better.
What is the difference between do-follow and no-follow links?
Do-Follow means linking a website but allow the crawler to recognize that link. Do follow allow the link juice to gets passed. It helps to achieve a higher page rank. Do follow does not allow the link juice to gets passed. It does not affect the Page rank.
What is the purpose of robot.txt to be put in the root directory?
It is exclusion protocol.robot.txt communicates with the crawler and escapes the links that not follow.
What is organic traffic?
Organic traffic is a result of natural search results on search engine consoles. This is a better interpretation of good content and popularity over www. Traffic coming from search results are organic because they are suggested by the crawler to visit this page for their search solution.
What is SEO friendly URL?
SEO friendly URLs are the URL without unnecessary characters that has a bad effect on Page Rank. Phrases should be separated by the dash and not by underscores. avoid using numbers, special characters, etc.
How does a good title help in SEO?
A good title means a title that is related to whole content and it allows the crawler to find the keyword. A search result listed the page title in its list.
What is the Google Search Console?
The Google Search Console is a free platform offered by Google to monitor a website. You will get free:
- Crawl errors
- Indexing data
- Search queries
- Backlinks information
You can also submit the XML sitemap
What is the main purpose of Search Engine Spiders and Boats?
Spiders index the contents of index sites. However, spiders do not examine sites for unethical activities.
I hope these collections of Search Engine Optimization will help in your interview. Please let us know your queries and feedback in the comment or through the contact page.